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The Three Rs of Social Media

May 18th, 2011 by admin

Some things never change…  If you are new to social media and you wonder where to start, you may want to consider this fail-proof method:

The “Three Rs,” Reading, wRiting and aRithmetic, are considered the pillar for basic education, and coincidentally, the same principle applies for building a strong social media foundation.

As a business person, you have a product or service to sell and you want to find a potential client who will buy product or service.  When deciding where and how to social network, due diligence is required, as your goal should be for your message to reach the right ears.  How do you do that?

Do a internet search for your type of product or service you offer and read what people are saying about.  Dig a little deeper to find find what likes and/or concerns they may have about it.  Pay close attention to the language and the styles used.  As if you were reading a novel, become familiar with the character types and with what makes those characters enjoy a happy ending after they purchase this product or service.

When writing about your product or engaging with your customers or potential customers, use the language and the style they like.  Take into consideration that this is the platform where you communicate with your clientele, and they communicate back with you.  The center character here is the customer and the writing should mostly be about them and their happy endings.

Yes, and it is about doing the math.    The ideal situation is to reach and engage with the clients who are interested in your products or services.  Having a great number of followers or “likes” does not mean sales and only your targeted efforts will determine your success.  Always measure your results and tweak as necessary.