Did you ever wonder where should you start? You know that, as a business owner, social media is essential… Or maybe your company is on Facebook and Twitter, and SO WHAT? If did doesn’t have an ROI, your efforts are just going out the window.
Here is a simple formula by Dana Runimas-Plazyk to have your social media work for you! Questions, send us an email at @firstname.lastname@example.org or call us at 630.665.9333.
If your non-profit is about to launch a social media campaign, it should be done with a cause and with a purpose. What is that you want to achieve from your campaign? More donors? More volunteers? Increased awareness?
Here are some tips from Dana Plazyk at Social Marketing Business Solutions/No Excuses Mobile Marketing to implement and effective social media campaign for your non-profit association:
Some things never change… If you are new to social media and you wonder where to start, you may want to consider this fail-proof method:
The “Three Rs,” Reading, wRiting and aRithmetic, are considered the pillar for basic education, and coincidentally, the same principle applies for building a strong social media foundation.
As a business person, you have a product or service to sell and you want to find a potential client who will buy product or service. When deciding where and how to social network, due diligence is required, as your goal should be for your message to reach the right ears. How do you do that?
Do a internet search for your type of product or service you offer and read what people are saying about. Dig a little deeper to find find what likes and/or concerns they may have about it. Pay close attention to the language and the styles used. As if you were reading a novel, become familiar with the character types and with what makes those characters enjoy a happy ending after they purchase this product or service.
When writing about your product or engaging with your customers or potential customers, use the language and the style they like. Take into consideration that this is the platform where you communicate with your clientele, and they communicate back with you. The center character here is the customer and the writing should mostly be about them and their happy endings.
Yes, and it is about doing the math. The ideal situation is to reach and engage with the clients who are interested in your products or services. Having a great number of followers or “likes” does not mean sales and only your targeted efforts will determine your success. Always measure your results and tweak as necessary.